Great Clips, the hair salon franchise, is partnering with SmashFly Technologies to utilize its Recruitment Marketing Platform.

Great Clips has a network of over 3,800 salons in the U.S. and Canada, operated by 1,200 franchise owners that employ nearly 35,000 stylists.

The platform will automate, manage and measure the front end of Great Clips’ talent acquisition strategy, leveraging SmashFly’s modern recruiting software to market jobs consistently across all its recruiting channels, engage candidates on social and mobile, nurture candidates with targeted email communication and build its talent pipelines with qualified future hires.

“We’ve got an amazing culture in the Great Clips franchised system built on kindness, accountability and innovation, and hiring and retaining great people is vital to keeping that culture alive in every salon,” said Nancy Uden, SVP of Franchise Services and HR, at Great Clips. “We look forward to partnering with SmashFly as we expand our franchise locations and grow our brand.”